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Unit 7: Strategic Marketing Management Unit code: QCF Level 7: Y/602/2065 BTEC Professional Credit value: 10 Guided learning hours: 30 Unit aim This unit provides the learner with the understanding

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Alexander Chernev. 4.07 · Rating details · 151 ratings · 10 reviews. Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic  Overview. This course offers a strategic perspective of marketing management, focusing on the process of developing a marketing strategy and designing an  1 Jan 2018 Strategic Marketing Management by Alexander Chernev, 9781936572502, available at Book Depository with free delivery worldwide. Overview. This course offers a strategic perspective of marketing management, focusing on the process of developing a marketing strategy and designing an  PDF | The topic of product assortment has generated a plethora of research across various Article (PDF Available) in Foundations and Trends® in Marketing 6(1) · January Alexander Chernev at Northwestern University Download full-text PDF A particularly effective strategy for managing consumer choice involves.

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